Very true statements on the importance of good landing pages with a clear, interesting and impactful call to action:
What is the first thing visitors notice when they come to your website?
If you’re being deliberate about how you direct people to your site, it’s going to be a landing page. The first glimpse of your landing page decides whether the viewer will stay on your website or if they will bounce.
Every cent you spend on running ads, or every minute you commit to writing guest posts – all of it is a waste if you don’t convert visitors into leads or customers. …
It usually serves a purpose of enticing a website visitor to do something specific – sign up for your email list, buy a product or set up a meeting.… every website landing page should accomplish one goal- whether it is about selling something, creating brand awareness or growing leads. Your landing page should be different from your website’s homepage. Just make sure that the visitor gets the information they are looking for, otherwise, they won’t hang around.
Source: How to Create a High-Converting Landing Page (Jeff Bullas)