Very interesting results in the Social Media Employee Advocacy Report from the Altimeter Group:
55 % of employees share according to Altimeter information about work. But in fact the research found that 77% of those employees who do advocate are a manager or above. Why is the broader base not engaged? Remember my comments in one of my last postings: Are companies, managers and in particular middle managers really committed to have more employee advocates out there? Are the employees really motivated to become spokes people in social media?
And the Altimeter-survey results show that companies have difficulties to motivate the employees and a low adoption rate by employees. Content challenges and leadership commitment are other key issues. By the way: Only 8 % faced the challenge of employees sharing inappropriate content.
Last but not least an European perspective: European employees are less likely to share work-related content. Europeans have a stronger preference for keeping work and home life separate: 44% of Europeans cited this as a reason for not sharing work-related content, compared to only 23% of North Americans.