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Kategorie: Das Netz

  • Educating your salespeople about the new B2B sales cycle – MarCom Professional

    We’re in a world now where sales and marketing coexist throughout the entire sales process. Buyers are evaluating your offerings throughout the sales process based on what the salesperson does and says AND what they see and do on the site and in social media. … Savvy marketing and sales professionals understand that sales and…

  • Social Media: "Vergeltungsmacht der Kunden" – business-wissen.de

    Christoph Burmann, Inhaber des Lehrstuhls für innovatives Markenmanagement an der Universität Bremen und Vorsitzender des Aufsichtsrats des Strategieberatungsunternehmens Keylens AG: „Web 2.0 führt nicht zu Kontrollverlust, sondern zu einer höheren Vergeltungsmacht der Kunden. Es ist geradezu fatal, verschließt sich ein Unternehmen den neuen Medien, während seine Kunden munter twittern, bloggen oder sich auf Facebook in…

  • Social Media am Arbeitsplatz – der persönliche Nutzen, die wertvollsten Tools …

    Eine sehr nützliche und interessante Präsentation, auf die ich über Joachim Niemeiers Tweet und den Beitrag von Tim Krischak aufmerksam geworden bin. Auch die entsprechende Webseite ist sehr lesenswert. Die Autorin legt dar, wie man welche Social Media-Tools im Alltagsleben für die eigene Arbeit sinnvoll nutzen kann – eine sehr sinnvolle Übersicht, auch wenn in…

  • How does Social Media relate to Your Organization | Social Media Today

    via socialmediatoday.com Just a simple graphic. But it visualizes in a great way, that Social Media is an overall effort of an enterprise and not an initiative of the Marketing and PR department. Relates very much to The Difference Between Doing Social Vs. Being Social | Social Media Today. Posted from Digital naiv – Stefan63’s…

  • 10 social media and technology mega-trends to watch: Knowledge worker productivity (via ragan.com)

    Knowledge workers typically are high-paid employees, so increasing their productivity is crucial.  Collaboration technologies are emerging to do just that. Video and Web conferencing are expected to grow at a rate of 20 percent annually. At one high-tech enterprise, the sales force became a crucible for testing collaboration tools. The savings on travel were four…

  • The Difference Between Doing Social Vs. Being Social | Social Media Today

    Doing social is the imperative part of the equation. This means making plans, defining objectives complete with outcomes, tracking and measuring success and making adjustments to the plan along the way. Most companies start doing social within their marketing and sales departments to drive traffic to their site and raise awareness about their products or…