Kategorie: Digitaler Arbeitsplatz, Kommunikation & Zusammenarbeit
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Online Communities and Self-service | Social Media Today
ROI is important, so lets look at ROI first of all. With a customer support community it’s a pretty straightforward deal. Ok, let me rephrase that, it ‘should’ be a straightforward deal, because I’m assuming you know how much each problem resolution costs via your standard support channels. You do? Great, then lets move on. …
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Kommunikation und Arbeit heute: Im und unter Strom
Uwe hat mich gestern per Direktnachricht auf Twitter angesprochen, ob ich einen Vortrag auf einer Veranstaltung im November halten will. Die ganze Konversation hat sich per Twitter abgespielt. Bianca wollte vor einigen Wochen ein Interview mit mir vereinbaren. Ihre Nachricht kam zuerst auf Xing an (und in meinem privaten E-Mail Eingang, an den Xing Nachrichten…
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Selling Social Business to the CFO | Enterprise Strategies | @Greg2dot0
A great reading. This time from Greg Lowe. We – the technologists – need to focus much more on talking business value. Check out the complete posting! What’s important to the business? To get started, we need to understand what businesses care about. In my experience, this can be broken down into 4 areas: Increase…
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Social Technologies are changing the World – and the Enterprise – Harvard Business Review
The McKinsey-study has already been covered broadly. Nevertheless a good summary. And it always worth to spread some of the key findings: The business world knows (or thinks it knows) a lot about how social technologies are changing the world. With consumers spending gobs of time in online communities (more than 1.5 billion consumers around…
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SugarCRM becomes the core of IBM’s next-generation CRM » Ovum
IBM has a number of internal transformation projects under way, all of which have been brought into the CIO’s office. One very significant transformation is the move away from a traditional sales approach of micro-managing the sales representatives, toward “social selling”, which leverages a variety of technologies, social and otherwise. When IBM started developing this…
