What’s important to the business?
To get started, we need to understand what businesses care about. In my experience, this can be broken down into 4 areas:
- Increase Revenue – Grow sales, acquire new customers, develop new products
- Reduce Cost – Shorten project completion time, reduce inventory, improve process efficiency
- Improve satisfaction – Provide customers better information/services/products, improve morale, reduce attrition
- Reduce Risk –Avoid fines, reduce intellectual property loss, Increase security awareness
If we further analyze these, we can see they break down into 2 general categories: