Selling Social Business to the CFO | Enterprise Strategies | @Greg2dot0

A great reading. This time from Greg Lowe. We – the technologists – need to focus much more on talking business value. Check out the complete posting!

What’s important to the business?

To get started, we need to understand what businesses care about. In my experience, this can be broken down into 4 areas:

• Increase Revenue – Grow sales, acquire new customers, develop new products
• Reduce Cost – Shorten project completion time, reduce inventory, improve process efficiency
• Improve satisfaction – Provide customers better information/services/products, improve morale, reduce attrition
• Reduce Risk –Avoid fines, reduce intellectual property loss, Increase security awareness

If we further analyze these, we can see they break down into 2 general categories:

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