Kategorie: English language articles

Old Marketing Playbooks are dead – We need YOU, Social, Content and PR Guys

I am a strong believer in quality content and try to push that as much as I can. My recent German language blog entry on Content Marketing will be live in English language as soon as possible. Stay tuned. Here are some impressive numbers on the failure of old Marketing and the alignment we need…

10/09/2014
10 Ingredients for a Successful ‘System of Engagement’ in Marketing [Posting]

OR From Mass Marketing to ‚Systems of Engagement‘ (with special Focus on B2B) This article is based on a presentation I gave end May at the DNUG Conference. It is no longer possible to ignore the fact that there has been a dramatic change in the way people buy products today due to the Internet,…

10/06/2014
Marketing in the ‚Social Age‘ | My Blog Entries as eBook

I am a child of the Email Age, used to email newsletters, to direct mail and onsite events. Then the Web and this Social media-thing came along dramatically changing the world of Marketing, in B2C and B2C. And I am not simply talking about using Facebook or Twitter. We marketers do use these channels, unfortunately…

28/05/2014
Thoughts on the Workplace of the Future – My Blog Entries as eBook

Writing a blog is an extremely exciting exercise. You are publishing your postings nearly in real time. You have the possibility to react and immediately and reach your audience. This is a positive and dramatic change compared to the pre-Internet and pre-Web 2.0-era. Nevertheless I feel one dilemma: My older posts disappear in my timeline…

26/05/2014
B2B Marketing Needs Durable Systems of Engagement

This article was first published on CMSwire. Anyone looking to sell IT technology business-to-business (B2B) has it pretty hard these days. Decision-making processes have become more complex and more people have a say. A recent Text100 study reported (registration required) that on average, six people (in Germany, seven) with very different functions are involved with purchasing…

23/05/2014
Re-imagining Work Shifts in the Digital Revolution [Video]

Found this really great interesting video on the future of work and the email pain. It is in a way a summary of Dave Coplin’s – Chief Envisioning Officer at Microsoft, – book, Business Reimagined: Why work isn’t working and what you can do about it (2013):

28/04/2014