Kategorie: English language articles

Only 10 to 20 percent of a company’s website content drives 90 percent of its web traffic – Forbes

Interesting study: Content marketing is a zero sum game, or so suggests a groundbreaking new content marketing study that should send shivers down the spines of business owners and content marketers alike. Only 10 to 20 percent of a company’s website content drives 90 percent of its web traffic, and only half a percent of…

11/09/2013
Microsoft, Split Yourself Up—Or Your Enterprise Customers Are Going To Walk – ReadWrite

This is an extra-ordinary interesting read with thoughts on the Microsoft strategy and the planned acquisition of the phone business from Nokia: The message to enterprise customers and channel partners to date has been pretty straightforward: let’s move everything to the cloud. Running apps on Windows server? Move it to the Windows Azure cloud. Building…

09/09/2013
From Mass Marketing to Person-2-Person-Marketing – Dialogue and Real Communication

Last week I had the pleasure to speak at the next Conference in Berlin. My presentation had the title Marketing needs to change to be successful: Put your customer in the center! As a child of the Email Age – and of email newsletters and email SPAM – I tried to explain, that today’s marketing…

29/04/2013
Cloud growth in Germany (and Europe) to be driven by Collaboration and CRM

We’ve been talking about the cloud for years now. And yes, providers have done plenty to hype it too. But frankly, most customers have been very wary about it, especially in Europe. There are many reasons for that, from fear of job losses in IT to information security. People in many IT departments are far…

09/04/2013
IBM CEO Ginni Rometty: The social network is the new production line

I got aware of this speech by our IBM CEO Ginni Rometty laying out her vision of the path forward at the Council on Foreign Relations through a Tweet of Jon Neiditz (Thank you, Jon!) and obviously I found her statements extremely impressive. This is from the speech, which is available here: In a world…

08/03/2013
From Lotusphere to IBM Connect 2013: Solutions for satisfied customers and motivated workforce

When IBM Connect (previously Lotusphere) took place in Orlando this January, there was no doubt as to the message the conference wanted to convey: IBM is investing in and expanding its Social Business division. Ginni Rometty, IBM’s “Social CEO” and the driving force behind this development, aims to make the company a leading social business.…

05/02/2013