Only 10 to 20 percent of a company’s website content drives 90 percent of its web traffic – Forbes

Interesting study:

Content marketing is a zero sum game, or so suggests a groundbreaking new content marketing study that should send shivers down the spines of business owners and content marketers alike. Only 10 to 20 percent of a company’s website content drives 90 percent of its web traffic, and only half a percent of a website’s content drives more than 50 percent of its traffic.

via Content Marketing Study Suggests Most Content Marketing Doesn’t Work – Forbes.