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Kategorie: English language articles

  • Meet the C-Suite: The Chief Marketing Officer Must Focus on the Customer

    According to the following IBM CMO study infographic, the biggest problem CMOs have is adapting to the customer-centric social landscape. It’s not about market trends — it’s about the customer. Additionally, it’s not about the data, it’s about how data can help build relationships. via cmswire.com I like this infographic verymuch. What I like even…

  • Meet the C-Suite on Social Business – What do I recommend a CEO?

    Meet the C-Suite In a study of more than 1,700 chief executive officers in 64 countries, IBM sought to understand how CEOs respond to the complexity of increasingly interconnected organizations, markets, societies and governments. In this new connected era, which has helped to fundamentally change how people engage, leaders are finally recognizing that they need…

  • Communicating and working Today: Dealing with the Information (Over)Load

    Yesterday, Uwe sent me a direct tweet asking me if I would give a talk at an event in November. The whole conversation took place via Twitter. A few weeks ago, Bianca wanted to arrange an interview with me. I first got the message on Xing (and in my private e-mail inbox, as Xing forwards…

  • Online Communities and Self-service | Social Media Today

    ROI is important, so lets look at ROI first of all.  With a customer support community it’s a pretty straightforward deal.  Ok, let me rephrase that, it ‘should’ be a straightforward deal, because I’m assuming you know how much each problem resolution costs via your standard support channels.  You do?  Great, then lets move on. …

  • Why do so many marketers still not get social media? | Social Media Today

    My thoughts: So in other words they’re not building communities at all, they’re just pushing content out to as many people as possible, on as many platforms as possible.  I dare say this shotgun approach will make it even more difficult to determine the ROI they complain about in the previous section, because there is…

  • The heartbeat of social media is people. Communities are the water for social ducks (@PamMktgNut)

    The heartbeat of social media is people. Communities are the water for social ducks. It is critical that you build your own community of people who are organically attracted to you, your brand and what you have to offer them. via socialmediatoday.com I like this statement in particular (beyond the beatiful pictures of frogs)! Posted…