Kategorie: English

10 Ingredients for a Successful ‘System of Engagement’ in Marketing [Posting]

OR From Mass Marketing to ‚Systems of Engagement‘ (with special Focus on B2B) This article is based on a presentation I gave end May at the DNUG Conference. It is no longer possible to ignore the fact that there has been a dramatic change in the way people buy products today due to the Internet,…

10/06/2014
Marketing in the ‚Social Age‘ | My Blog Entries as eBook

I am a child of the Email Age, used to email newsletters, to direct mail and onsite events. Then the Web and this Social media-thing came along dramatically changing the world of Marketing, in B2C and B2C. And I am not simply talking about using Facebook or Twitter. We marketers do use these channels, unfortunately…

28/05/2014
Thoughts on the Workplace of the Future – My Blog Entries as eBook

Writing a blog is an extremely exciting exercise. You are publishing your postings nearly in real time. You have the possibility to react and immediately and reach your audience. This is a positive and dramatic change compared to the pre-Internet and pre-Web 2.0-era. Nevertheless I feel one dilemma: My older posts disappear in my timeline…

26/05/2014
B2B Marketing Needs Durable Systems of Engagement

This article was first published on CMSwire. Anyone looking to sell IT technology business-to-business (B2B) has it pretty hard these days. Decision-making processes have become more complex and more people have a say. A recent Text100 study reported (registration required) that on average, six people (in Germany, seven) with very different functions are involved with purchasing…

23/05/2014
Re-imagining Work Shifts in the Digital Revolution [Video]

Found this really great interesting video on the future of work and the email pain. It is in a way a summary of Dave Coplin’s – Chief Envisioning Officer at Microsoft, – book, Business Reimagined: Why work isn’t working and what you can do about it (2013):

28/04/2014
The Daily Email Grind: What I Need from Future Email Systems

My English version of posting on the future of email has been published yesterday on CMSwire: Think of your email inbox on the morning you return from vacation. Does it make you sweat? We have all experienced the trials and tribulations of the email inbox — it applies across the board from personal to work…

15/04/2014