Kategorie: English
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The Need for the Carrot and the End of Unhealthy Competition
Luis Suarez describes the ‚unhealthy competition‘ and asks HR to lead the change to really collaborative organizations. We human beings cannot deny helping others when in need. It’s in our genes. It’s part of our DNA, always has been. Yet, in a business environment, knowledge workers typically keep hoarding and protecting their own knowledge as…
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Your Customers Aren’t Mindless Clicking Machines
Originally published on CMSwire on February 26 Datability — the theme of CeBIT 2014 tradeshow taking place March 10-14 in Hanover, Germany — is something of a mixed bag. On one hand, we have IBM Watson evaluating medical data in order to enable physicians to provide better treatment to patients. On the other, we have…
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IBM Connect 2014: I didn’t just see the Future of Email, I saw IBM’s Vision of the Future
Another January and another trip to Orlando for what was this time a very rainy edition of IBM Connect, formerly known as Lotusphere. So what were this year’s product highlights? (I’m planning to tell you about a lot more than the products.) Well, this year they addressed three areas in particular: HR solutions with IBM’s…
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Email and Social Media represent two entirely different Marketing Tools!
This week I found myself buried in emails. A study by ExactTarget predicts that in 2014 marketers will send out even more emails, while McKinsey writes “email rocks” and recommends we all stick with marketing via email. Social media, it says, doesn’t get anywhere near the conversion rates of email. The sobering graph below demonstrates…
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Marketing: Leave Social and Earned Media to others in the Organization
A very interesting and provocative posting from Augie Ray on the role of Marketing in Social Media: But in 2014, it is time for change. In the same way Marketing ceded control of corporate websites as the rest of the organization matured digitally, it is now time for Marketing to leave most aspects of social…
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2014’s Hottest Social Job: The Chief Content Officer
2014 is finally the year content marketing matures and companies build entire departments around social and content. This past year had a huge impact on the way companies look at ‚content creation‘, ‚thought leadership‘ and ’storytelling‘: they ‚re the skills to look out for in 2014 to add anyone to your social department. CCO ’s…
