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  • Social Web: We are entering the golden age of civic engagement – Forbes

    But lost in the mix in conversation so far is what’s perhaps the most astonishing development in 2011:  the rapid ascendance of a social web that is connecting many different kinds of participants previously left out of the conversation.  The Web today is truly more social — more connected, more diverse, more inclusive.  Forget, for…

  • 2012: Think Social Business, live Community Centric Strategy

    5C’s as the engines of Social Business: Competition – Commitment – Content – Context – Collaboration. via thestrategyweb.com Another great posting from my buddy Martin Meyer-Gossner. He writes: Social Business us about people and culture … and identifies key drivers of Social Business. Great reading! Posted from Digital naiv – Stefan63’s Blog

  • The new quality of Customer Experience and Relationship in the Age of Social Business

    I am busy these days planning some of the 2012 initiatives. One of my focus areas is to explain and spread, what Social Business means for Web and Customer Experience. In particular in Germany we are strong and even seem to be leading in using Social technologies within the enterprise. Customers like BASF, Bayer, Sennheiser,…

  • Customer Experience: Social & Web Merge And Become Hyper-Personal

    #12. Social & Web Merge And Become Hyper-Personal The idea of “social media” is going away. As social networks merge into our content, we will stop looking at them as separate things, and instead as one, integrated platform. One need only look at the Apache Rave (based on open social) concept to see how social…

  • The Web vs. Mobile Apps: How iOS and Android Are Disrupting The Open Internet

    The sometimes-blind rush towards mobile apps has begun to concern me. For one, there’s little question that the proprietary element of apps — including their developer APIs, associated app stores, and underlying run-time platform and ecosystem — represents a very slippery slope back to the old days before the broad adoption of open standards (which…

  • Marketers Look to Integrate Email, Social, Mobile – eMarketer

    Business executives said email, social media and mobile were all effective marketing channels for building customer loyalty and retention. In fact, 67% of business executives worldwide said email was a valued asset to achieving this goal, with 48% saying the same for social media and 35% for mobile. via emarketer.com Interesting numbers: 64 % of…