Kategorie: English

Social Business: Do we need the Chief Content Officer? – Digital Influence Mapping Project

via johnbell.typepad.com Nice visualization how to setup a Social Business Content Strategy. John Bell’s article discusses the position of a Chief Content Officer. I don’t believe in the CCO, nor in the Chief Social Media Officer. „Content Activation (=Create, Distribute, Promote and Measure“ throughout the company is important. More important is responsiveness and communication. And…

11/01/2011
SCRM and E2.0 Evolve Into An Uber Category Of Social Business In 2011 « A Software Insider’s Point of View

Great Posting on Social Business in 2011: SCRM and E2.0 Evolve Into An Uber Category Of Social Business In 2011 … Leaders seeking to understand social business can succeed by following these five simple rules for social business (see Figure 1.): Figure 1. Five Simple Rules For Social Business Trust is the new social currency.…

10/01/2011
5 B2B Social Media Data Visualizations

5 B2B Social Media Data Visualizations | Social Media B2B http://ow.ly/3AMD9 #socbiz #socialmedia

09/01/2011
The Transparent Workplace – Who really wants it?

Interesting post by Harold Jarche on Transparency. When reading it, I was thinking on the conference at the Hochschule St. Gallen, where a workgroup created the sentence, that the Internet (and Social Media) are the biggest transparency machine of the world. This was meant in a very positive mood and sense and was clearly going…

05/01/2011
60 % Visit Website after Viewing Online Video – How to Reach the Business Audience – eMarketer

via emarketer.com Over 60 % of people, who did view a work-related online video, visited the vendros website. Over 50 % conducted a search on the vendors offerings. And this is across all ages. So, Marketing departments: Create meaningful, relevant online videos. And don’t always dream from the killer viral video reaching millions of viewers.…

05/01/2011
From Value Propositions to Value Conversations – Social Business Trends: 2011 | Lou Sagar

Value Propositions are out! Value Conversations are in! 21st Century Organizations can no longer manage by monologues top down. They must manage through dialogue that is outside in -bottom up. Invest in those companies that have this Leadership. *Credit to Umair Haque @umairh via lousagar.blogspot.com I like this statement very much: From (hopefully) Value Propositions…

04/01/2011