Kategorie: English
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The Employee’s Voice really matters in the Digital Transformation
Not surprising. Employees get higher click through rates than the same content shared through official company channels: For every post that’s shared, LinkedIn discovered that employees receive, on average, a 2x higher click through rate than when the same piece of content is shared through an official company channel. … Source: Your Employees’ Voice Really…
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Understanding this individual, personal Ecosystem is the ultimate point of Digital Transformation
Interesting thoughts on the Social Graph and its role in the digital transformation: Engagement isn’t talking at someone, it’s talking with someone. In order to fully engage, you need to have a deep understanding of a person. … Understanding this individual, personal ecosystem is the ultimate point of digital transformation. … Digital interactions, especially social…
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Social Media Employee Advocacy: Europeans have a stronger preference for keeping work and home life separate
Very interesting results in the Social Media Employee Advocacy Report from the Altimeter Group: My 2 cents: Only 27 % provide customers with support. A missed opportunity and perhaps a misperception of today’s needs. 55 % of employees share according to Altimeter information about work. But in fact the research found that 77% of those…
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Don’t Let Process Overtake Purpose in Marketing – Jake Sorofman
It meant mindless adherence to doctrine where, over time, the emphasis would inevitably shift from the outside-in perspective of the product, the market, the customer, the business objective itself to the inside-out (or sometimes inside-in) world or rules, roles, policies and politics of the organization. … We’ve all witnessed process that had lost sight of…
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Time to Bring Knowledge to Knowledge Management: Through Cognitive Technologies?
Knowledge Management is around as term quite a while. I remember that out was part of the title on my business card approx. 20 years ago. But there were and there still are tremendous challenges: Industry’s idea is that an enterprise can beneficially manage knowledge by a) storing and organizing documents and providing a search…
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Consider using Facebook for internal Company Communication ?!??!!!
Do I read right? Facebook, not even the for Work-version. How can somebody seriously write this for internal, perhaps sensitive conversations. Source: Top Social Media Trends in Staffing and Recruiting [Infographic] | Social Media Today
