Kategorie: English
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B2B Marketing Needs Durable Systems of Engagement
This article was first published on CMSwire. Anyone looking to sell IT technology business-to-business (B2B) has it pretty hard these days. Decision-making processes have become more complex and more people have a say. A recent Text100 study reported (registration required) that on average, six people (in Germany, seven) with very different functions are involved with purchasing…
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The Daily Email Grind: What I Need from Future Email Systems
My English version of posting on the future of email has been published yesterday on CMSwire: Think of your email inbox on the morning you return from vacation. Does it make you sweat? We have all experienced the trials and tribulations of the email inbox — it applies across the board from personal to work…
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The ‚Workplace of the Future‘: It is Primarily about Culture – not Technology
Not a good start for a blog entry, but I am honest. When I am getting asked to write about the ‚workplace of the future‘, I am a bit tired. What can be said, what hasn’t already been said? Just kidding. There is a lot left, but as somebody who is working with newest technology…
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The Need for the Carrot and the End of Unhealthy Competition
Luis Suarez describes the ‚unhealthy competition‘ and asks HR to lead the change to really collaborative organizations. We human beings cannot deny helping others when in need. It’s in our genes. It’s part of our DNA, always has been. Yet, in a business environment, knowledge workers typically keep hoarding and protecting their own knowledge as…
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Your Customers Aren’t Mindless Clicking Machines
Originally published on CMSwire on February 26 Datability — the theme of CeBIT 2014 tradeshow taking place March 10-14 in Hanover, Germany — is something of a mixed bag. On one hand, we have IBM Watson evaluating medical data in order to enable physicians to provide better treatment to patients. On the other, we have…
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IBM Connect 2014: I didn’t just see the Future of Email, I saw IBM’s Vision of the Future
Another January and another trip to Orlando for what was this time a very rainy edition of IBM Connect, formerly known as Lotusphere. So what were this year’s product highlights? (I’m planning to tell you about a lot more than the products.) Well, this year they addressed three areas in particular: HR solutions with IBM’s…
