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Kategorie: Marketing, Werbung & mehr

  • Social Selling – being a fly on the wall of your customers …

    It becomes more and more a hot topic: Social selling, how to use Social Media in your sales cycle to get information on your potential customers, to connect with potential customers, to listen and identify opportunities to influence … This posting from Mark Fidelman and Jim Keenan Forbes  is great. I wrote up my summary…

  • The Evolution of a (Social) Website | Social Media Today

    Be social. Engage on Facebook, tweet regularly, connect on LinkedIn and maintain your blog. But never neglect your home base. Your company’s website is the hub and the rest are the spokes. All parts are necessary to create a well-rounded brand experience. Don’t focus solely on the spokes and neglect the hub, making it outdated…

  • The CMO is dead – long live the chief customer officer! (MyCustomer.com)

    CMOs are increasingly powerless and peripheral. The CEO sets the overall strategy, the R&D and innovation teams design the product, and the CFO determines pricing and departmental budgets. The CMO, meanwhile, reports to a chief executive who often has only partial knowledge of the customer. … The CMO position is dead for several reasons: Most…

  • Dark Social: There is more than Facebook and Twitter … – Alexis C. Madrigal – The Atlantic

    Great analysis! And I like the term „Dark Social“. Facebook and Twitter get a lot of attention but account for a relatively small proportion of social sharing, Alexis Madrigal writes. Studies suggest that 20% of social sharing happens on Facebook, 6% happens via Twitter and as much as 69% happens via „dark social“ — tools…

  • Marketing im Zeitalter des Social Business oder Totgesagte leben länger – Harvard Business Manager

    Marketing habe ausgedient. Darum hat sich gerade eine rege Diskussion entsponnen. Peter Kenning arbeitet meiner Meinung nach in seinem Blog-Posting einige wichtige Aspekte von Marketing heraus, die aus meiner Sicht kennzeichnend für das Zeitalter von Social Business sind: Kunden hören auf das, was andere Kunden empfehlen (oder eben nich) und Communities gewinnen ungeheuer an Bedeutung…

  • What makes a Good Website? My Personal Preferences

    It annoys me every time I’m out somewhere and use my iPhone to check a website for some information I urgently need: the page comes up small and illegible on the screen. That just won’t do in the mobile era we live in today. Companies need to set up their websites so they work properly…