All posts tagged “Analytics

comments 2

Was kann #KI im Angesicht der #DSGVO in der Auswertung der Daten für das #Marketing wirklich leisten? #NE019X

Das Thema Datenschutz getrieben durch DSGVO, die Auswirkung auf die tägliche Arbeit im Marketing und die Chancen und Risiken von Künstlicher Intelligenz in und für das Marketing waren Themas eines Talks mit Lutz Becker und Gunnar Sohn anläßlich der Next Economy Open 2019. Hier die… Read More

comment 1

Acoustic Launch Events am 4. & 5. Dezember in Stuttgart: Was plant die Nachfolgeorganisation von IBM Watson Marketing? @GoAcoustic!

Die vergangenen Tag war ich etwas stiller im Blog und auf den sozialen Kanälen, denn ich bin mitten in der Vorbereitung des Acoustic Launch Events und der Acoustic TechniCon, der ersten europäischen technischen Konferenz, am 4. und 5. Dezember in Stuttgart im Mercedes-Benz Museum. Acoustic,… Read More

comment 1

„Creating a world we want to live in and not some Orwellian nightmare“ | Marie Wallace of IBM on Social Media Today

A very interesting interview with my colleague Marie Wallace. I like her fresh thinking on analytics, the role of the computer and where it should and her view on protecting the individual. Here are my favorite quotes, but for sure the whole interview is worth… Read More

comment 0

Social Processes See Customers, Employees, Citizens As Markets Of One – Forbes

In the 15 months since their first notice to acquire Kenexa, and across their other various recent acquisitions, IBM’s intentions for social business are starting to crystalize. At the recent IBM Connect 2014 event, I heard three key closely fitting themes across various interviews and… Read More

comment 0

Analytics for HR augments, does not replace good management « A Smarter Planet Blog

Great posting from Bob Sutor. I in particular like this paragraph on HR and analytics: Data augments, not replaces, good management With all of this analysis and heat mapping, the question of “will a computer make HR decisions?” always comes up. In short: No. Employees… Read More