Schlagwort: Analytics

Acoustic Launch Events am 4. & 5. Dezember in Stuttgart: Was plant die Nachfolgeorganisation von IBM Watson Marketing? @GoAcoustic!

Hervorgehoben ~ Stefan Pfeiffer ~ 1 Kommentar

Die vergangenen Tag war ich etwas stiller im Blog und auf den sozialen Kanälen, denn ich bin mitten in der Vorbereitung des Acoustic Launch Events und der Acoustic TechniCon, der ersten europäischen technischen Konferenz, am 4. und 5. Dezember in Stuttgart im Mercedes-Benz Museum. Acoustic, das aus dem Kauf der IBM Watson Marketing-Produkte durch Centerbridge … Acoustic Launch Events am 4. & 5. Dezember in Stuttgart: Was plant die Nachfolgeorganisation von IBM Watson Marketing? @GoAcoustic! weiterlesen

Predictive Analytics and Customer Experience can be a Dangerous Mix – Chief Marketing Technologist

~ Stefan Pfeiffer ~ 1 Kommentar

Ever experienced an overbooked flight at an airport? Hearing the offer to get some cash, if you take the later flight or stay overnight? Well, I heavily recommend to read this posting and the thoughts on predictive analytics and customer experience. Two trends, each racing forward, that have the potential for disastrous collisions: The need … Predictive Analytics and Customer Experience can be a Dangerous Mix – Chief Marketing Technologist weiterlesen

„Creating a world we want to live in and not some Orwellian nightmare“ | Marie Wallace of IBM on Social Media Today

~ Stefan Pfeiffer ~ 1 Kommentar

A very interesting interview with my colleague Marie Wallace. I like her fresh thinking on analytics, the role of the computer and where it should and her view on protecting the individual. Here are my favorite quotes, but for sure the whole interview is worth to read. I personally don’t believe that computers have gotten … „Creating a world we want to live in and not some Orwellian nightmare“ | Marie Wallace of IBM on Social Media Today weiterlesen

The Yin and Yang of Collaboration: Engagement and Analytics

~ Stefan Pfeiffer ~ 1 Kommentar

I like this posting by Rich Blank on the Yin and Yang of Collaboration: Engagement and Analytics. Here are some of my favorite quotes out of the posting - and a good graphic representing the Collaboration game: Let's face it: Getting people's attention, getting time on their calendar, getting them on the phone, getting people … The Yin and Yang of Collaboration: Engagement and Analytics weiterlesen

Social Processes See Customers, Employees, Citizens As Markets Of One – Forbes

~ Stefan Pfeiffer ~ Kommentar hinterlassen

In the 15 months since their first notice to acquire Kenexa, and across their other various recent acquisitions, IBM’s intentions for social business are starting to crystalize. At the recent IBM Connect 2014 event, I heard three key closely fitting themes across various interviews and sessions: What we have learned about external Social media and … Social Processes See Customers, Employees, Citizens As Markets Of One – Forbes weiterlesen

‚Datability‘ – Respekt vor dem Kunden statt manipulierbares Klickvieh

~ Stefan Pfeiffer ~ 1 Kommentar

Zuerst erschienen im CeBIT-Blog und mein Beitrag zur Themenwoche und Blogparade “Social Business & Future Workplace” der CeBIT. Datability, das Motto der CeBIT 2014 – ich soll es kommentieren und tue mich schwer damit. Ist es die 'Ability' 'Data', die Fähigkeit Daten zum Schlechten oder zum Guten zu verwenden? Für beides gibt es Beispiele. Wenn … ‚Datability‘ – Respekt vor dem Kunden statt manipulierbares Klickvieh weiterlesen

„Big Data“ – Risiken, Chancen und Aufgaben

~ Stefan Pfeiffer ~ 1 Kommentar

"Big Data" ist ein neues Modewort, das nicht nur die IT Industrie durch das digitale Mediendorf treibt. Auch "The European" widmet sich in seiner aktuellen Printausgabe des Themas. Die Beiträge sind wohl geschrieben worden, bevor der PRISM-Aspekt von "Big Data" publik wurde. Dies gibt manchem Beitrag ein gewisses Geschmäckle. Wenn T-Systems-Vorstandsmitglied Reinhard Clemens darüber lästert, … „Big Data“ – Risiken, Chancen und Aufgaben weiterlesen

Analytics for HR augments, does not replace good management « A Smarter Planet Blog

~ Stefan Pfeiffer ~ Kommentar hinterlassen

Great posting from Bob Sutor. I in particular like this paragraph on HR and analytics: Data augments, not replaces, good management With all of this analysis and heat mapping, the question of “will a computer make HR decisions?” always comes up. In short: No. Employees aren’t going to be whittled down to a score. Employees … Analytics for HR augments, does not replace good management « A Smarter Planet Blog weiterlesen

Evolution of the networked enterprise: McKinsey Global Survey results on Social Business

~ Stefan Pfeiffer ~ 1 Kommentar

Interesting result out of a McKinsey survey confirming that Social is on the rise and merging with Cloud, Mobile and Big Data. Beyond technology it is obvious, that organizational barriers and change seems to be the most challenging issue: With respect to productivity benefits in particular, the results indicate that companies must invest time and … Evolution of the networked enterprise: McKinsey Global Survey results on Social Business weiterlesen