Bitte endlich kapieren: E-Mail und Social Media im Marketing sind grundlegend verschiedene Werkzeuge

E-Mail hat mich diese Woche eingeholt. Eine Studie von ExactTarget sagt voraus, dass Marketiers in 2014 noch mehr E-Mails verschicken werden. Und McKinsey schreibt "E-Mail rocks" und fordert dazu auf beim Versenden von E-Mail zu bleiben. Social Media bringe bei weitem nicht die Konvertierungsraten wie es E-Mail tue. Die abgebildete Grafik ist diesbezüglich sogar erschreckend: … Bitte endlich kapieren: E-Mail und Social Media im Marketing sind grundlegend verschiedene Werkzeuge weiterlesen

Automating the Lead-to-Revenue-Management in B2B | Forrester Research

The new digital world empowers business buyers with access to tools and information that help them explore solutions prior to engaging in any sort of formal purchase process. We\'ve all seen research about how buyers progress much further in decision making before talking to sales for the first time. To buck this trend, marketers must … Automating the Lead-to-Revenue-Management in B2B | Forrester Research weiterlesen

B2B CMOs: From „The Lead“ to the Buyer’s Journey

Marketing needs to stop focusing on “The Lead” and start acting as a trusted resource not just for prospects and customers but also internally. Social media, transparency and buyer control have fundamentally changed marketing. Branding has been replaced by buyer enablement and delivering on expectations of outcomes, proof proofs, value and experience. The buyer expects … B2B CMOs: From „The Lead“ to the Buyer’s Journey weiterlesen

Prospects You Lose Locking Your Content Behind a Form | Social Media Today

Interesting posting by Augie Ray on SocialMediaToday laying out the well-known (Marketing) challenge: When do you give away content for free and when are you collecting contact information to proof lead generation. For sure not a scientific poll, but nevertheless the results are interesting : Only one in eight people will automatically furnish their contact … Prospects You Lose Locking Your Content Behind a Form | Social Media Today weiterlesen

Der Marketier: Ein kleiner Karajan oder 10 Schritte zur Digitalen Marketingstrategie

Digitales Marketing wird - davon bin ich fest überzeugt - in den kommenden Jahren immer wichtiger werden. Unternehmen müssen jedoch von dem Einzelansatz - ich mache mal Social Media, verschicke E-Mail Newsletter, betreibe Search Engine Optimization ... - zu einem integrierten Ansatz kommen, in dem die einzelnen Komponenten eng miteinander verzahnt und integriert sind. Da … Der Marketier: Ein kleiner Karajan oder 10 Schritte zur Digitalen Marketingstrategie weiterlesen

Sales and Marketing Alignment Begins with the Customer – Forbes

This is an outstanding article on the relationship of Sales and Marketing in today's time: Increased pressure and turnover creates more tension between the two departments. Sales blames marketing for their coworkers being let go. Marketing’s budget eliminates important branding activities and all their resources become focused on demand generation in an effort to avoid … Sales and Marketing Alignment Begins with the Customer – Forbes weiterlesen

A CMO, a CIO, and a chief digital officer walk into a bar… – Chief Marketing Technologist

First the joke (if it is one ...): A CMO, a CIO, and a chief digital officer walk into a bar… The CMO asks for a drink. The bartender says, “Hmm, no, sorry, from the look of you, I don’t think you know how to hold your liquor.” The CIO asks for a drink. The … A CMO, a CIO, and a chief digital officer walk into a bar… – Chief Marketing Technologist weiterlesen

The CMO is dead – long live the chief customer officer! (MyCustomer.com)

CMOs are increasingly powerless and peripheral. The CEO sets the overall strategy, the R&D and innovation teams design the product, and the CFO determines pricing and departmental budgets. The CMO, meanwhile, reports to a chief executive who often has only partial knowledge of the customer. ... The CMO position is dead for several reasons: Most … The CMO is dead – long live the chief customer officer! (MyCustomer.com) weiterlesen

The new Role of Chief Marketing Technology Officer

via venturebeat.files.wordpress.com Line of business, in particular Marketing, influences more and more technology purchasing decision. This infographic is recommending a Cheif Marketing Technology Officer, who understands both, Marketing and Technology, in particular Digital Marketing and Customer Relationship Management. Posted from Digital naiv - Stefan P.'s Business Blog