[EN] Why C-Level Should Get Used to Less Control – Forbes

Social media is an important part of how leaders can communicate with their employees and external stakeholders, but Groysberg warns it’s only a tool: “Fundamentally, if you try to build a conversation-powered corporation, technology can help you, but without dedicated leadership and an inclusive culture, it won’t happen.” The real goal, he says, should be … [EN] Why C-Level Should Get Used to Less Control – Forbes weiterlesen

Demand Generation for the C-Suite: How to Hit the Right Spot – The Marketing Journalist

The C-level isn’t going to take a cold call or enthusiastically sit through a sales-oriented or product-centered webcast, so make sure your demand gen efforts are holistic by developing content across key topics that these individuals will find relevant, and deliver that content through appropriate channels. via cindykimblog.wordpress.com Very true statement by C. Edward Brice. … Demand Generation for the C-Suite: How to Hit the Right Spot – The Marketing Journalist weiterlesen

The Fortune 100 League of Extraordinarily Social CMOs (infographic) | Seek Omega

Fortunately, there are at least 20 executives in the Fortune 100 that understand social.   We’ve highlighted them here:     via seekomega.com Nice infographic on CMO's and their acceptance of social. Jon Iwata from IBM ranked as #7. Posted from Digital naiv - Stefan63's Blog

CMO: "Connect the dots of the company’s social efforts . . ." | Forrester Blogs

The CMO, as the steward of the brand experience, must connect the dots of the company's social efforts around the consumer.  ... I hope that CMOs will take advantage of social to take a more active, transversal and business-focused role within the company. I call that broader transformation Connecting the Dots. I think social is a great … CMO: "Connect the dots of the company’s social efforts . . ." | Forrester Blogs weiterlesen

On our way to Influence Marketing – How to become the Chief Influence Officer …

A place at the board table for the Chief Influence OfficerThe Chief Influence Officer is a different beast to the CMO. The most adaptable CMOs will morph into Chief Influence Officers, and let's face it the title may not actually change but the role most certainly will.The advent of the Chief Influence Officer marks the … On our way to Influence Marketing – How to become the Chief Influence Officer … weiterlesen