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Schlagwort: DigitalesMarketing

  • Forget Inbound – Unbound your Marketing

    Gleanster Research just published their evaluation of Marketing Automation offerings and Ian Michiels their CEO makes the following statement on Inbound Marketing: Forget inbound – unbound your marketing. … It’s also more expensive. Inbound is beneficial, but it will never replace traditional marketing tactics. … Bottom line, you need to invest in a mix of…

  • In the Digital Age Advertsing and Social Media Teams need to merge into one Digital Team

    Very good and true examination by Jennifer Polk from Gartner. The borders between paid, owned and earned media are getting porous, I wouldn’t say transparent (yet). Take ibmexperts.computerwoche.de, a German language platform on important IT topics. This is a perfect example of a platform sponsored by a vendor, enriched by professional copywriters with independent quality…

  • Does Content Marketing Replace the Seller?

    What a question. I hear my colleagues from Sales screaming. My 2 cents: In Complex B2B sales with a complex customer journey we will need the seller for sure. But even there – and I am in marketing B2B Software solutions – the Cloud paradigm is going to change the sales process. The decision process…

  • A Definition of a Digital Business

      We define Digital Business as follows: A Digital Enterprise or Digital Business leverages (and ultimately is built upon), a range of digital technologies to drive revenue and create value for customers via innovative business strategies, processes and interactive experiences. At its core, Digital Business empowers buyers and sellers through data and collaboration, enabling analytics-based…

  • The Digital Marketing Hub: Engage Audiences with Content appropriate to the Moment

    Since 2013 Gartner is pushing is the Digital Marketing Hub: In fact, this is a key driver for the digital marketing hub, which is really about bringing the advantages of performance marketing to “broken-loop” marketing models, where decision journeys are anything but direct and revenue attribution is complex. Recall the characteristics of the digital marketing…

  • Old Marketing Playbooks are dead – We need YOU, Social, Content and PR Guys

    I am a strong believer in quality content and try to push that as much as I can. My recent German language blog entry on Content Marketing will be live in English language as soon as possible. Stay tuned. Here are some impressive numbers on the failure of old Marketing and the alignment we need…