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Schlagwort: DigitalesMarketing

  • Marketing to the “Connected” Generation

    Marketing to the “Connected” Generation

    Think about it! This is the “connected” generation, those 18-34 year olds who are now responsible for $500 billion in internet spending each year. And in just a few more years, they will make up 75% of the workforce. Here are a few characteristics of this group that should impact your marketing strategies:# They’re connected…

  • Even more in Digital: You need to know your Customers

    Are your digital channels the most effective ones? While digitization, overall, is a no-regrets play, some channels resonate more in certain industries. When we compared two retail brands, we found that social media converted consideration into purchases twice as effectively as other digital channels did. For two Italian banks we studied, online searches were found…

  • Marketers: 85 % of the Business Executives prefer Text when making Business Decisions

    Content Marketing (in conjunction with Digital Marketing) are hot at this very moment. And of course Marketing Departments are discussing, how much and which content to create. Obviously in the age of YouTube and Instagram in particular the younger marketers are pushing videos and graphics as content type. As an old-fashioned former journalist I still…

  • Zuhören statt Abhören – Die feine Linie zwischen erwünschtem Service und Spionage

    In den vergangenen Monaten hat mich das Thema Big Data, Analytics und Personalisierung im Zusammenhang mit dem Tracken von Kunden- bzw. Surfverhalten stark umgetrieben. Jeder kennt das Thema ja: Cookies – und nicht nur die – erfassen, wo man im Netz gesurft hat und wofür man sich interessiert, was man vielleicht kaufen möchte. Plötzlich tauchen…

  • Data should work in both your and the customer’s favor

    As a marketer, however, I have to be careful with how I use shared information. As a B2B marketer, I have to be even more careful, since most B2B software purchasers have grey hair like me and tend to be less trusting when it comes to privacy. The trick is to leverage data in a…

  • More than just a Vague Concept – Getting Content Marketing right

    Content marketing is currently on everyone’s lips – that is to say, on marketers’ lips. Customers are apparently just waiting to be won over with great new content. Critics are quick to decry content marketing as a vague concept that is little more than hot air. I don’t quite share that opinion, but I do…