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Schlagwort: Marketing

  • In Germany, Users Interact With Brands on Social Media – eMarketer

    ExactTarget found that consumers in Germany were more concerned than those in other countries with maintaining some discretion online due to privacy concerns, something that marketers should keep in mind when targeting this demographic. But they were not totally averse to interacting with companies through social media platforms. About one-third of Facebook fans had “liked”…

  • What’s The Best Time Of Day To Send Emails? [Infographic]

    via What’s The Best Time Of Day To Send Emails? [Infographic]. I guess now I get all these nice e-mail newsletters around this time. But normally the senders don’t manage to recognize different time zones. I prefer RSS Feeds and no e-mail spam. Living more outside the inbox …

  • Social Media bei Winzern noch nicht angekommen oder „Rufverwaltung « Der @Schnutentunker“

    Seit einiger Zeit beginne ich meinen Arbeitstag mit immer dem gleichen Ritual. Ich werfe meinen Browser an und suche mit Tante Google das Web ab, was in den vergangenen 24 Stunden über unsere Firma geschrieben wurde. Desweiteren unterhalte ich offizielle Accounts bei den wichtigsten Internetforen, in denen regelmäßig unsere Dienstleistung besprochen wird. Dort logge ich…

  • Infografik: B2B Online-Marketing und Social-Media

    Zu den wichtigsten Kanälen im B2B Social-Media-Marketing gehören u.a. Social-Communities. Source: Uploaded by user via creative360 on Pinterest via Infografik: B2B Online-Marketing und Social-Media ›› B2B Online-Marketing Blog.

  • Meet the C-Suite: The Chief Marketing Officer Must Focus on the Customer

    According to the following IBM CMO study infographic, the biggest problem CMOs have is adapting to the customer-centric social landscape. It’s not about market trends — it’s about the customer. Additionally, it’s not about the data, it’s about how data can help build relationships. via cmswire.com I like this infographic verymuch. What I like even…

  • Why do so many marketers still not get social media? | Social Media Today

    My thoughts: So in other words they’re not building communities at all, they’re just pushing content out to as many people as possible, on as many platforms as possible.  I dare say this shotgun approach will make it even more difficult to determine the ROI they complain about in the previous section, because there is…