Schlagwort: SocialMedia
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Why CEOs Should Care: How Social Media Drives Business – Forbes
… consider these two results from the BRANDFog 2012 CEO Survey as the final clincher: More than 82% of respondents are likely or much more likely to trust a company whose CEO and team engage in social media. And an amazing 77% of respondents are likely or much more willing to buy from a company…
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Marketers Look to Integrate Email, Social, Mobile – eMarketer
Business executives said email, social media and mobile were all effective marketing channels for building customer loyalty and retention. In fact, 67% of business executives worldwide said email was a valued asset to achieving this goal, with 48% saying the same for social media and 35% for mobile. via emarketer.com Interesting numbers: 64 % of…
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Kein Bock auf Netzdialoge: Social Media-Kompetenzverlust der deutschen Elite | Ich sag mal
Wer gibt sich auch schon gerne mit dem niederen Fußvolk ab, um ungefilterte Meinungen über das eigene Schaffen zur Kenntnis zu nehmen und zu diskutieren – ohne die Weiße Riese-Funktion von Pressestellen, Assistenten oder Redenschreibern. In einer Welt der Sprachregelungen und Freigaben ist für einen offenen Schlagabtausch im Netz kein Platz. … Deutschland verliert den…
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Social Media Poll Results: Fear of Losing Control Still an Issue (via MITSloan)
1. “In your organization, what business functions are getting the most value from social media tools?” 2. “Do you think social media tools will replace email at work?” 3. “What do managers fear most about social media use in your organization?” via sloanreview.mit.edu Interesting – not very surprising results. Marketing has most benefit out of…
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Facebook hat einen neuen Follower: Google+ – w3b.org
Die Nutzungshäufigkeit von Google+ in der gesamten Internet-Nutzerschaft hat einen beachtlichen Umfang angenommen. via w3b.org Dass Google+ diese Position einnimmt, wundert mich nicht. Bei alle dem Hype und der Monopolstellung von Google … Bemerkenswert finde ich, dass sich Xing weiterhin behauptet und es LinkedIn noch immer nicht gelungen ist, in Deutschland wirklich Fuss zu fassen.
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Common Social Media Misconceptions
Figure 4 – Common Social Media Misconceptions (http://trevoryoung.posterous.com/social-media-in-a-tag-cloud-nutshell ) As you can see in Figure 4, there are a number of prevailing attitudes about social media that make building a successful social business compliance program difficult. Social business is seen as requiring openness, freedom, grassroots support and a try-it-as-you-go attitude. Compliance is seen as…
