Interesting worldwide study from “2010 Social Media Marketing Industry Report” from Social Media Examiner confirming a lot of feelings I had the last moths:
– ROI gets on top when discussing Social Media Marketing
– Videos via YouTube very often are the difference between an „experienced“ Social Media Marketier and a „beginner“
Twitter is still leading but followed very closely by Facebook. LinkedIn doesn’t play a significant role in Germany (and XING is not covered, because it seems to be only relevant here.)
Interesting enough Mobile Marketing is missing in the article on eMarketer.