Does that seem hard to believe? YouTube (which is owned by Google) is the second largest search engine.
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It’s more than just the traffic that online video generates.
It’s also about the education. Recently, I was looking for a strong tutorial on the basics of Keynote. The default thought is to look at both Blogs and books to see if a Dummies Guide is too basic or what the options are. After doing a couple of generic searches online, I came across this amazing video series/Podcast by EmpowerMac called, Keynote For Beginners, which is a twelve-part video series (each episode running about ten minutes). Amazing content, easy to watch and simple to follow along to.
YouTube is the new encyclopedia.
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It begs the question: how well are you (and the brands you represent) leveraging the power of online video to really connect to your consumers as a thought leader and a brand that cares?
Very interesting posting to think about, in particular in marketing. Create more video and audio content. Put in on YouTube. Distribute it on mobiles and tablets …
StefanPfeiffer.Blog 
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