[EN] Sharing Content to Show Thought Leadership – eMarketer

Creating, finding and sharing compelling content can prove to consumers that a company knows its territory, is a thought leader in its industry and wants to help customers keep up-to-date on important developments. …

But content curation is not a low-touch activity, and according to HiveFire the greatest challenges are creating content that is original and compelling, and finding the time to do so. It was much less of a challenge to find quality content from third parties, but still, nearly half of marketers reported that was difficult as well.

Guter Content fällt nicht vom Himmel …