Social Business – E2.0! What is a Social Business? « Social Media to Social Business

A Social Business is a business that embeds “social” in all of its processes, connecting people to people, people to information, and data to insight. It is a company that engages its employees and clients in a two way dialogue with social tools, is transparent in sharing its expertise beyond its four walls, and is nimble in its use of insight to change on a dime, It is different from Social Media, in that Social Media primarily addresses or focuses on marketing and public relations. (That’s where the media comes from.)

A good definition of Social Business: It is a two way dialogue, not (only) a one way marketing and communication strategy!