Interesting graph showing the relationship between and influence of the more and more Social Customer on business and branding.
The social business creates value to the social customer and also to its external counterpart, the social brand. A fully collaborative social business will enable a brand to scale through governance, process creation and technology enablement. In other words, a social brand and a social business need to be in complete alignment to see true business results and also to close the loop of the value creation model.
And I could not agree more on Michaels comments on the internal side of the coin:
With all these changes happening externally, very little is changing internally. Organizations are remaining stagnant, slow and stuck in the “this is how we’ve always done it” mentality.