The Post-2.0 Era: Social in the Context of My Work (some quotes from Gartner)

Larry Cannell published some very interesting blog postings describing a move from Enterprise 2.0 to – as we call it – Social Business.

Let’s face it. Enterprise 2.0 is getting old. Coined in 2006, the term originally implied using Web 2.0 technologies within company networks. Almost six years later “Enterprise 2.0” hardly has the metaphorical oomph it may have once had, which is why we’ve seen the emergence of new labels such as “Social Business” or “Social Collaboration.” However, in my opinion, the change we are now experiencing is much more fundamental. We are now at the start of a Post-2.0 era, where the role social infrastructure will play within an IT stack is becoming clearer.


And he describes on the upcoming role of Activity Streams.

The technological foundation of the Post-2.0 era is the activity stream (Facebook calls this a news feed), which delivers an individually oriented, yet familiar social experience and enables a worker to maintain awareness of what is happening within their sphere of responsibilities. A challenge for enterprise IT organizations will be to surface this worker-centric stream across appropriate applications and connect the stream with sources of events relevant to the worker.


Coming back from Lotusphere I have the feeling that I saw the future of Activity Streams incorporating not only Social events coming from IBM Connections and Enterprise systems like SAP.

In another post he covers the co-existence of E-Mail and Social:

Instead of just comparing email with social networks, a more productive approach is to consider the type of messaging that meets the immediate needs of individuals and can also benefit a company in the long term. The context in which messages are exchanged makes a huge difference in regards to enabling the reuse of information contained within them and managing participation in the threads that emerge. Email is assumed to be private. Social networks, while they can accommodate private messages, are assumed to be public (or semi-public, in the case of an intranet). These differing assumptions alone shows that email and social network sites will co-exist for the foreseeable future.


I agree. E-Mail and Social Software will coexist. Better E-Mail will be integrated into Social Software. We have seen IBM Connections Mail at Lotusphere 2012. The importance is not showing E-Mail in a light model within the social platform Connections. The real importance is, that it is now so easy to “socialize” E-Mails, share them, transfer them into social components like Blogs, Wikis or Activities and then act on the content (and preserve knowledge within the social software).

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