Demand Generation for the C-Suite: How to Hit the Right Spot – The Marketing Journalist

The C-level isn’t going to take a cold call or enthusiastically sit through a sales-oriented or product-centered webcast, so make sure your demand gen efforts are holistic by developing content across key topics that these individuals will find relevant, and deliver that content through appropriate channels.

Very true statement by C. Edward Brice. A lot of companies want to target C-suite, but it needs to be a very different approach than targeting traditional groups. And the key is how to catch their attention, how to address pain points they personally feel.