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4 Ways Enterprise Mobile Repeats Intranet Mistakes – Paul Miller

Must read on Enterprise Mobile and common mistakes companies are making:

Three years ago we had high hopes for enterprise mobile, but large organizations have made sluggish progress overall. …

At that moment in 2012, the iPhone had turned five years old, Blackberry smartphones had become the butt of many a joke, and the digital workplace industry had a sense of the impending takeoff of mobile phone and tablet use. But three years on, that rocketship still hasn’t really left the ground.

Many factors contribute to the slow implementation of effective smartphone and tablet use, but four reasons particularly match the patterns of poor intranet management that we’ve seen time and again. …

The IT department ends up managing enterprise mobile from a limited technology-first perspective, with a lack of attention to change management and user experience design (UXD). …

Do you remember the first thing that happened within large enterprises when the first-generation iPad hit the market? Executives got them, hand-delivered by IT departments. The tablets were basically expensive toys for executives, who maybe used them to read email and review PowerPoint presentations more easily than opening up a laptop at the airport. …

Research has indicated that (unsurprisingly) frontline workers extract the greatest value from enterprise mobility. …

via 4 Ways Enterprise Mobile Repeats Intranet Mistakes.

Filed under: Digitalisierung & Wirtschaft, English language articles

About the Author

Veröffentlicht von

Stefan Pfeiffer ist seit 2007 bei der IBM in verschiedenen Marketingpositionen tätig. Nie hat den gelernten Journalisten seine Leidenschaft für das Schreiben verlassen, die er vor allem in seinem persönlichen Blog StefanPfeiffer.Blog (ehemals DigitalNaiv) auslebt. Daneben ist er immer mehr als Moderator von Livevideostreams und Podcasts aktiv. Seine inhaltliche Leidenschaft im IT-Umfeld gilt dem Digital Workplace und generell der digitalen Transformatiom. Auf Twitter ist er als @DigitalNaiv „erreichbar“.

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