Kategorie: English language articles
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Using Social as the Entry Point for Digital Transformation
I like the headline of this infographic from Dion Hinchcliffe: a perfect fit to my posting on the end of Social Business – as we know it ;-). Talk business cases, use cases, business processes, not social blabla. And think about how digital is going to change and transform your industry, company, processes! The German…
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Even more in Digital: You need to know your Customers
Are your digital channels the most effective ones? While digitization, overall, is a no-regrets play, some channels resonate more in certain industries. When we compared two retail brands, we found that social media converted consideration into purchases twice as effectively as other digital channels did. For two Italian banks we studied, online searches were found…
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Some of my Favorite Digital Marketing and Social Media Trends
Usually I don’t like the typcial 15 tips, 10 best blog posts. But here are some of my favorite marketing credentials included: 2. Blogging Will Continue To Dominate Lead Generation Creating great content and driving traffic back to your site will remain the best way to generate organic leads. This means if you aren’t blogging,…
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Interesting thoughts on technology in the Enterprise, the Cloud and Shadow IT
Interesting thoughts on technology in the Enterprise, the Cloud and Shadow IT. Whether it be budgetary constraints, technical limitations, security concerns or performance issues, not every application will make it to the cloud. This brings us to the hybrid enterprise, which is a mix of data center and cloud-hosted apps and data, and networks comprised…
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Really less Email in 2014? Doesn’t feel like it – Waiting for IBM Verse
Beyond the problem description I couldn’t agree more on, the statement that 2014 less emails have been sent, surprised me. Doesn’t feel like it. Good posting reflecting the challenges we have, but we need to take into consideration, that business email even makes it more complex adding requirements like email archiving and compliance, file sharing,…
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From Command-and-Control-by-Excel to Self-Responsibilty-while-not-forget-Performance-Mentality
In short, we need to revamp our workplace tools and culture to drive higher and healthier productivity. Command and control is out. Performance-driven cultures where management seeks high productivity but gives employees more freedom to determine their schedules and location is the way of the future in an increasingly complex, always-on and stress-filled world. First…
