Kategorie: English language articles
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Three trends that change business: Mobile, Social and Cloud – Forbes
Good analysis of our current turning point: The world is changing, and there are three market shifts that are driving this change – mobile social and cloud. These trends change what we connect, how we connect and how we transact. … Consumers are now willing to buy their own devices and bring them into the…
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The Post-2.0 Era: Social in the Context of My Work (some quotes from Gartner)
Larry Cannell published some very interesting blog postings describing a move from Enterprise 2.0 to – as we call it – Social Business. Let’s face it. Enterprise 2.0 is getting old. Coined in 2006, the term originally implied using Web 2.0 technologies within company networks. Almost six years later “Enterprise 2.0” hardly has the metaphorical…
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Edelman Insights: Social Business Planning in 2012
Social Business Planning View more presentations from Edelman Insights Very interesting presentation. Worth a walk through … Posted from Digital naiv – Stefan63’s Blog
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Social Media Marketing in 2012: Create Your Branded Online Destinations – Forbes
Most importantly, choose one branded online destination to be your core branded online destination. This is the place where all of your online content and conversations will lead back to. It will be the central hub of your online presence and will become the go-to place for people to learn anything and everything about your…
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Selling is Dead. The Customer Community Killed it | The Social Customer
Great posting on how the sales process has changed in the age of Social Business and how and why businesses need to respond: They start their research doing one of two things: they search on Google (for Low- to Medium-Scrutiny products and services) or they talk to their peers (for Heavy-Scrutiny and Intense-Scrutiny products and…
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B2B Websites Become the Ultimate Social Destination | Social Media B2B
B2B Websites Become the Ultimate Social Destination In the consumer world, many companies send their visitors directly to Facebook. This strategy seems to be based on the fact that people are already on Facebook and why should companies encourage them to leave the environment. B2B companies will understand this year that it is more productive…
