Kategorie: English language articles
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Social Business: "To reach mainstream, we need to talk mainstream | Shakespeare’s Daughter"
With all the content of Social Business in mind, tailor your wording to your audience – and their position in the adoption lifecycle. This might involve coming up with new, more specific term. Take my company BASF as an example. Internally, we never talked about “Enterprise 2.0″. I only use this term when presenting at…
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Social Business: First Mover or a Fast Follower?
The first mover has the opportunity to define and own a market but also has the greatest risk of failure which can mean the demise of the organization. The fast follower can observe the first mover and get a better understanding of what works and what doesn’t but also risks not being able to innovate…
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Another definition of Social Business by Adam Metz
It’s the collection of activities in the enterprise value chain that touch your company’s social customer, inclusive of the social demand value chain (marketing, sales, service) and the social supply value chain (purchasing, manufacturing, distribution). via revenuemarketer.com Another definition of Social Business. I am missing the Enterprise 2.0, the Enterprise-internal perspective in it. Nevertheless the…
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Your 2011 Digital Marketing Reboot | By Mitch Joel at Twist Image
Great summary of questions, you should ask yourself on your Digital Marketing Strategy 2011: Here are the 6 questions you should answer and then act on as soon as possible: Are you committed to a real strategy? … Figure out how the digital channels can best serve your brand. The net result should be a…
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Enterprise 2.0: A Transition From Destination Site To Platform Services (Collaborative Thinking)
Trend: The focus of “Enterprise 2.0”-related solutions will expand from social network sites to social applications hosted on the social network site itself and social networking services capable of adding social context to productivity suites, collaboration tools, enterprise portals, business processes, and mobile applications. … Detail: In general, the first wave of Enterprise 2.0 was…
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The Social Organization – IBM – The Business Value of Social Software
Great presentation by IBM fellow Bilal Jaffery from the CIO Forum:
