Kategorie: English language articles

The IDC Social Business Framework

2011 Social Business is on the rise and we do see frameworks, trying to categorize the elements. Here is the IDC framework: As interaction is redefining online relationships, innovative methods of communication and collaboration have emerged and trust has taken on new importance. The democratization and socialization of media through the social web has turned…

11/01/2011
Social Business: Do we need the Chief Content Officer? – Digital Influence Mapping Project

via johnbell.typepad.com Nice visualization how to setup a Social Business Content Strategy. John Bell’s article discusses the position of a Chief Content Officer. I don’t believe in the CCO, nor in the Chief Social Media Officer. „Content Activation (=Create, Distribute, Promote and Measure“ throughout the company is important. More important is responsiveness and communication. And…

11/01/2011
SCRM and E2.0 Evolve Into An Uber Category Of Social Business In 2011 « A Software Insider’s Point of View

Great Posting on Social Business in 2011: SCRM and E2.0 Evolve Into An Uber Category Of Social Business In 2011 … Leaders seeking to understand social business can succeed by following these five simple rules for social business (see Figure 1.): Figure 1. Five Simple Rules For Social Business Trust is the new social currency.…

10/01/2011
5 B2B Social Media Data Visualizations

5 B2B Social Media Data Visualizations | Social Media B2B http://ow.ly/3AMD9 #socbiz #socialmedia

09/01/2011
The Transparent Workplace – Who really wants it?

Interesting post by Harold Jarche on Transparency. When reading it, I was thinking on the conference at the Hochschule St. Gallen, where a workgroup created the sentence, that the Internet (and Social Media) are the biggest transparency machine of the world. This was meant in a very positive mood and sense and was clearly going…

05/01/2011
60 % Visit Website after Viewing Online Video – How to Reach the Business Audience – eMarketer

via emarketer.com Over 60 % of people, who did view a work-related online video, visited the vendros website. Over 50 % conducted a search on the vendors offerings. And this is across all ages. So, Marketing departments: Create meaningful, relevant online videos. And don’t always dream from the killer viral video reaching millions of viewers.…

05/01/2011