Kategorie: English
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2015: You should be Blogging
Totally agree! If you use your website to market your company, you should be blogging. If you’re not blogging, make it a point in 2015 to at least give it a try. You might be surprised at the number of quality leads it brings to your site. Additionally, blogging is great for increasing your brand…
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The End of Social Business As We Know It
My original German language posting on the End of Social Business has now been published on SocialMediaToday. At the beginning of the new year, it’s always en vogue to take a look into the crystal ball. It seems everyone’s weighing in right now, and not just online. So I’ve decided it’s time for me to peer…
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Social Tools are in the Organizations – Those with formal Strategy succeed
Interesting report by McKinsey. Social Tools arrived in business, but there is still space for improvement. Those organizations implementing specific practices that support organizational change are gaining the greatest benefits: The fully networked organizations are also more likely to establish formal strategies around the usage of social tools; taken together, these practices and strategies create an…
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Marketing 2015: Go Mobile. If not now, when then
2015: Go Mobile. If not now, when then: Digital is doing to TV what television did to print and radio. Disrupt and disturb. Digital mobile media is redefining how we read, view and are entertained. This is not a fad but a trend that will be a generational change. Mobile is becoming the default device…
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Truly Integrated Marketing: Not Social. Not Content. Not Search. All of Them. Together.
Good summary of 5 Top Marketing Trends to consider for 2015: 1. Truly Integrated Marketing: Not Social. Not Content. Not Search. All of Them. Together. For a while there, companies were disproportionately focused on search marketing. And then, they were focused on social media marketing. Next, content marketing. All with a little mobile mixed in. … My…
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Good description of IBMs new MobileFirst Apps for iOS
Good description of the new MobileFirst Apps for iOS: IBM isn’t using any proprietary APIs in iOS 8, and so it’s theoretically possible for another developer to build the same apps. However, Gilfix [IBM’s director of Enterprise Mobile for MobileFirst products] believes IBM’s MobileFirst platform, the backend for all of these apps, gives IBM unique…
