Kategorie: English

4 of 10 iPhones Sold to Enterprise Users – (Not only) The walls of traditional Enterprise IT break down

The idea is pretty much dead that the iPhone is just for your personal life. But to see that 40 percent of iPhone sales are for the enterprise is a bit of shocker. … Will Android devices have the same potential? We think so. It’s not your uncle’s enterprise anymore. It’s mobile. It’s more savvy…

28/05/2010
Surprising: B2B marketers use Social Media more extensively than B2C – eMarketer

Business.com found in 2009 that those B2B marketers who do use social media tend to do so more extensively than their business-to-consumer counterparts. via emarketer.com Very interesting. I was not expecting that B2B is using Social Media-tools more extensively than B2C. Depending on the channel used I did expect different results.

17/05/2010
The Informational, Relational, and Anticipatory Web – Vom Web 1.0 zum Web 3.0

Ein sehr interessanter Posting (und Video) von Bret Simmons zur Entwicklung des Web, vom Web 1.0, in dem primär Webseiten potentielle Interessenten informiert haben, zum Web 2.0, das durch Beziehungen und Interaktion geprägt ist (oder zumindest geprägt sein sollte). Web 1.0 is informational. … Having a Web 1.0 is necessary for your business, but nowhere…

04/04/2010
Why Marketers Fail at “Social” – ROI of Social Media (again) | Social Media Today

Have we been brainwashed into thinking that everything must show production of tangible results because of decades of thinking this way? This behavior reflects management methods that stem from the industrial era where “production” was the driver of results. We have become so obsessed with results that we’ve failed to understand what, besides production thinking,…

16/02/2010
By 2014, social networking services will replace e-mail for 20 percent of business users – Gartner

By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. Greater availability of social networking services both inside and outside the firewall, coupled with changing demographics and work styles will lead 20 percent of users to make a social network the hub of their…

03/02/2010
YouTube Video zur Social Media Revolution

Ein super produziertes Video zum Thema Social Media, sicher ein bisserl viel Hype, aber einfach gut gemacht:

17/08/2009