Kategorie: English

  • Good description of IBMs new MobileFirst Apps for iOS

    Good description of the new MobileFirst Apps for iOS: IBM isn’t using any proprietary APIs in iOS 8, and so it’s theoretically possible for another developer to build the same apps. However, Gilfix [IBM’s director of Enterprise Mobile for MobileFirst products] believes IBM’s MobileFirst platform, the backend for all of these apps, gives IBM unique…

  • More than just a Vague Concept – Getting Content Marketing right

    More than just a Vague Concept – Getting Content Marketing right

    Content marketing is currently on everyone’s lips – that is to say, on marketers’ lips. Customers are apparently just waiting to be won over with great new content. Critics are quick to decry content marketing as a vague concept that is little more than hot air. I don’t quite share that opinion, but I do…

  • 10 Ingredients for a Successful ‘System of Engagement’ in Marketing [Posting]

    10 Ingredients for a Successful ‘System of Engagement’ in Marketing [Posting]

    OR From Mass Marketing to ‚Systems of Engagement‘ (with special Focus on B2B) This article is based on a presentation I gave end May at the DNUG Conference.  It is no longer possible to ignore the fact that there has been a dramatic change in the way people buy products today due to the Internet,…

  • B2B Marketing Needs Durable Systems of Engagement

    This article was first published on CMSwire. Anyone looking to sell IT technology business-to-business (B2B) has it pretty hard these days. Decision-making processes have become more complex and more people have a say. A recent Text100 study reported (registration required) that on average, six people (in Germany, seven) with very different functions are involved with purchasing…

  • The Daily Email Grind: What I Need from Future Email Systems

    The Daily Email Grind: What I Need from Future Email Systems

    My English version of posting on the future of email has been published yesterday on CMSwire: Think of your email inbox on the morning you return from vacation. Does it make you sweat? We have all experienced the trials and tribulations of the email inbox — it applies across the board from personal to work…

  • The ‚Workplace of the Future‘: It is Primarily about Culture – not Technology

    The ‚Workplace of the Future‘: It is Primarily about Culture – not Technology

    Not a good start for a blog entry, but I am honest. When I am getting asked to write about the ‚workplace of the future‘, I am a bit tired. What can be said, what hasn’t already been said? Just kidding. There is a lot left, but as somebody who is working with newest technology…