Kategorie: English

  • Social Media needs cross-functional teams « Dachis Group Collaboratory

    Creating a cross-functional team is a way to scale your strategy and create a strong foundation for a social media program. Each member of the team should bring relevant expertise to the table. Most people turn to the „usual suspects“ when putting together a social team: Marketing, PR, and Customer Service. However, there are other…

  • The Next Big Thing for Marketers: Social Magazines

    3 Reasons Social Magazines Are Important to Marketers 1. Noise Reduction – Many marketers today are working to get social opt-ins on Twitter and Facebook in hopes of getting their content included in the information stream of prospective customers. The problem is that, for many people, their social streams are filled with too much content,…

  • Intranets will become social

    A very interesting posting by Oscar Berg on Why traditional intranets fail today’s knowledge workers. A lot of very true observations: It’s not a coincidence that many knowledge workers find it much easier to find information on the web than in their internal systems and that the intranet plays a marginal role in their daily…

  • Favorite Music-Video: Slave To The Rythm – Grace Jones

    Nachdem ich heute schon über Amanda Lears Follow Me gestolpert bin, war der Weg zu Grace Jones nicht fern. Abgefahrenes Video (das ich leider entfernen musste, da es natürlich nicht in Deutschland … Der übliche YouTube-Käse. Mal schauen, wie lange diese Version online bleibt:

  • Foursquare CEO crowned "king of social media" > So this happened. (Wired UK, July 2010)

    So this happened. (Wired UK, July 2010) Ursprünglich hochgeladen von dpstyles™ „Foursquare co-founder Dennis Crowley is the new king of social media, according to the U.K. edition of Wired. In a long profile, the magazine says the location-based service has gone mainstream, found ways to make money and won over tech-savvy social marketers. Crowley, meanwhile,…

  • Social Media No. 1 Emerging Channel for Lead Generation – eMarketer

    … via emarketer.com Finally we are at a point, where it is clearly said, that we are not only for awareness reasons on the web and in Social Media. Yes, companies want to sell. They do want to generate leads. Social Media is in my opinion to generate better qualified leads. In addition it is…