Kategorie: English

Identify the Right People to Manage Your Social Media Initiatives | Social Media Strategery

To find the right person to handle social media for your organization, look for people who: LOVE your organization and really understand its mission – first and foremost, find the people who love their jobs and believe in your mission. This isn’t a job for the person interested in just the paycheck. Believe in the…

10/08/2010
Marketers are NOT spending their money where users are spending their time (via socialfresh.com)

Search dominates the marketing budget The darling of online marketing, search represents the lion’s share of online marketing dollars. Accounting for a mere 3.5% of time spent, search accounts for the most dollars at 31% of the total budget. … Email is used a third less than it was last year … Users spend almost…

10/08/2010
@MartijnLinssen: Social Trojan Horse versus Troj enterprise

Being confronted and interacting with the Social Customer on the outside, a Social Employee would form on the inside. The employee would want to work Social, in a Social Organisation. … Today, Social is knocking at the door. Just a bit of adoption will let you handle this prestigious thing! via martijnlinssen.com Why do I…

10/08/2010
Hinchcliffe > CoIT: How an accidental future is becoming reality | ZDNet

It’s been the greatly improved maturity of SaaS, cloud computing, and uber-powerful smartphones that has given this consumer-driven wave of change much of its critical mass. Coming in the next wave, the rise of consumer app stores and what I’ve called enterprise app stores will put another nail in the traditional IT coffin. Finally, there…

10/08/2010
E L S U A ~ » 10 Reasons NOT to Ban Social Media In Organisations – The Meme

Social media, or social computing / networking, …, are no longer a fad; they are here to stay. They are the ones that are changing business, and how we do work, at a rather fast and rampant path, just like they did with our society changing us all for good; and it is no longer…

09/08/2010
Once Again, Social Media/ Business/ CRM is Not About What Brands Say, But About What Brands Do | Social Media Today

via socialmediatoday.com Nice visualization of Social CRM use cases. Posted from Digital naiv – Stefan63’s Blog

09/08/2010