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![Was waren die Highlights der #IBMConnect [Im Gespräch mit Thomas Cloer]](https://stefanpfeiffer.blog/wp-content/uploads/2013/09/scsb-benefits-whatissocialbusiness.png?w=620)
Was waren die Highlights der #IBMConnect [Im Gespräch mit Thomas Cloer]
Was waren die Highlights der IBM Connect 2014? Meine Höhepunkte im Video-Interview mit Thomas Cloer von der Computerwoche http://www.cowo.de/a/2553646
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Social-Media-Sucht: 25 Indizien, dass Sie an der Nadel hängen | karrierebibel.de
Sehr schön: via Social Media Sucht: 25 Indizien, dass Sie an der Web-Nadel hängen | karrierebibel.de.
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IBM Connect 2014: I didn’t just see the Future of Email, I saw IBM’s Vision of the Future
Another January and another trip to Orlando for what was this time a very rainy edition of IBM Connect, formerly known as Lotusphere. So what were this year’s product highlights? (I’m planning to tell you about a lot more than the products.) Well, this year they addressed three areas in particular: HR solutions with IBM’s…
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IBM Connect 2014: Ich habe nicht nur die Zukunft von E-Mail, sondern auch die Zukunftsvision der IBM gesehen
Noch live von der IBM Connect aus Orlando. Wieder einmal IBM Connect aka ex-Lotusphere im Januar im diesmal oft verregneten Orlando. Was sind in diesem Jahr die Produkthighlights (obwohl es sicher nicht nur um Produkte geht). Hier wurden vor allem 3 Bereiche adressiert: Lösungen für Personal mit der IBM Kenexa Talent Suite, Erweiterungen und vor…
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Email and Social Media represent two entirely different Marketing Tools!
This week I found myself buried in emails. A study by ExactTarget predicts that in 2014 marketers will send out even more emails, while McKinsey writes “email rocks” and recommends we all stick with marketing via email. Social media, it says, doesn’t get anywhere near the conversion rates of email. The sobering graph below demonstrates…
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![From Social Media to Social Business – Marketing in the ‚Social Age‘ [Presentation]](https://stefanpfeiffer.blog/wp-content/uploads/2014/01/puzzle-2778019_1280.jpg?w=1024)
From Social Media to Social Business – Marketing in the ‚Social Age‘ [Presentation]
Presentation on how Marketing needs to change in the ‚Social Age‘ from Mass Marketing to 1:1 Marketing taking in particular Social Channels and behaviors into consideration. A bit of a focus on Healthcare due to the fact, that this was presented for one of our Healthcare customers.
