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Schlagwort: Marketing

  • Web 3.0, Social Media and the Paradox of Choice

    A bunch of good statements from Paul Sutton on the changing world of Marketing – initiated through Social Media:  No longer do we want help finding information on the internet; we now want help choosing between the mass of information that is delivered to us in around 0.4 seconds. … The impact on marketing strategy of this…

  • B2B Marketing: Currencey of getting information from people is trust and exchange of value

    We should all take a lesson from Facebook and understand that getting information from people is not a zero-sum game. It’s a gradual process—the currency of which is trust and exchange of value. via socialmediatoday.com Great summary! Title of Christopher Koch’s posting is „How Facebook’s Privacy Disasters Will Change B2B Marketing“.

  • Social media could help brands recapture trust (via SmartBrief)

    Social media could help brands recapture trust About 95% of consumers view advertising as inherently untrustworthy, and fewer than one in 10 consumers take corporate announcements seriously, according to a survey. Yet social-media users are twice as trusting as average consumers, so brands with a high degree of social engagement stand a chance of recapturing…

  • Trailer: „Ist Social Media nur eine Modeerscheinung?“

    Deutscher Text synchronisiert – Ist Social Media nur eine Modeerscheinung? Etwas sehr reißerisch, aber trotzdem ist es wahr, daß Social Media die bisherige Welt des Marketings (und nicht nur die) verändern wird.

  • Social Media kann dabei helfen, Vertrauen in eine Marke (zurück) zu gewinnen (via SmartBrief)

    Social media could help brands recapture trust About 95% of consumers view advertising as inherently untrustworthy, and fewer than one in 10 consumers take corporate announcements seriously, according to a survey. Yet social-media users are twice as trusting as average consumers, so brands with a high degree of social engagement stand a chance of recapturing…

  • Why Your Business Should Not Abandon Facebook – PCWorld Business Center

    But, in the end the social networking site will most likely continue to grow its membership despite any boycotts and defections, and it still represents a fertile and valuable arena for engaging customers and building relationships to establish and expand your brand recognition. Don’t follow the vocal minority and jump ship just yet. It’s not…