B2B Marketing: Currencey of getting information from people is trust and exchange of value

We should all take a lesson from Facebook and understand that getting information from people is not a zero-sum game. It’s a gradual process—the currency of which is trust and exchange of value.

Great summary! Title of Christopher Koch’s posting is “How Facebook’s Privacy Disasters Will Change B2B Marketing”.

DSGVO-konforme Share-Funktion Shariff Wrapper des c't Magazins

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