Gunnar hat mich mit seinem Beitrag zur Stimme als ultimativen Interface auf die Idee gebracht. Guck doch einfach mal nach, was Du so vor 10 Jahren verzapft hast. Gesagt, getan, hier ver- und rebloggt. Und schon schwindele ich*, denn ich habe einen Beitrag ausgesucht, den… Read More
Die Marketingplanung für 2020 sollte bereits auf Hochtouren laufen. Da kommen einige Statistiken und Reports gerade recht. Was steht also ganz oben auf der Prioritätenliste der B2B Marketingprofis? Leads in Kunden konvertieren und mehr Sales Leads generieren. Aber wie soll das geschehen? Dem ist ein… Read More
A simplified or simple approach in measuring Social ROI: In any business, time is money. If you can show how your social initiative can reduce time and effort for specific tasks that leads to an increase in productivity, you can relate the savings to the… Read More
A MUST READ on Employee Engagement and its outcome: 1. Greater Revenue Growth On average, the companies in the study with the highest engagement experienced 16.29 percentage points higher revenue growth over three years than those with lower engagement. Check out the complete posting by Elizabeth Lupfer here:… Read More
Great summary on what leaders really want as Social Business output: 3 things leaders focus on : revenue, costs, risk No matter the name things are given, leaders want to know three things about a social initiative 1°) How it will contribute to increase revenue… Read More
What is The ROI of Your Mom? / Flowtown (@flowtown) http://ow.ly/4Imyh
Eine sehr treffende Charakterisierung des typischen Managers und dessen Einstellung zu Social Media: Die meisten Top-Entscheider in Unternehmen gehören der Generation 40+ an und stehen den neuen Instrumenten skeptisch bis ablehnend gegenüber und übersehen dabei, dass die stark wachsende Gruppe der «Digital Natives» zunehmend selbst… Read More
via blog.socialcast.com Interesting infographic! Posted from Digital naiv – Stefan63’s Blog
Centers of influence, or COI’s, are people in the community that generate sales for your business through referrals. Sometimes they’re customers. Sometimes they’re not. Some are members of your target market who influence their peers. Others operate complimentary businesses and share their customers. They are… Read More
Influence is from the relationships that we build within our community. What do the people that know you or are exposed to you on the social media profiles say about you? What stands out about you that makes them even think about you, visit your… Read More