Surprising: B2B marketers use Social Media more extensively than B2C – eMarketer found in 2009 that those B2B marketers who do use social media tend to do so more extensively than their business-to-consumer counterparts.

Leading Social Media Initiatives Among B2B and B2C Companies in North America  , September 2009 (% of respondents)

Very interesting. I was not expecting that B2B is using Social Media-tools more extensively than B2C. Depending on the channel used I did expect different results.

DSGVO-konforme Share-Funktion Shariff Wrapper des c't Magazins

Kommentar verfassen