[EN] B2B Spending on Social Media to Explode – eMarketer


In 2009, B2B marketers spent the largest portion of their social media budgets on customer communities, followed by podcasts and blogs. These tactics allow B2B marketers to share more relevant product or service information with their customers than they could with other social tools.

Social Media Budget Allocation According to US B2B Companies, 2009 (% of total)

The spending for Social Media activities will explode in 2010 and froward. B2B Companies will invest 43.3 % more in Social Networking sites.Focus in budget allocation in 2009 is focused on cmmunities, podcasts and blogs. Very interesting that YouTube (Videos) and mobile activities are not on the list.

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