Time to Bring Knowledge to Knowledge Management: Through Cognitive Technologies?

Knowledge Management is around as term quite a while. I remember that out was part of the title on my business card approx. 20 years ago. But there were and there still are tremendous challenges:

Industry’s idea is that an enterprise can beneficially manage knowledge by a) storing and organizing documents and providing a search function and b) cataloging employee abilities and facilitating collaboration. This approach works for some, but in my view, it delivers half-truths.
It ignores the information inside documents. It ignores enterprise-relevant knowledge and expertise that resides outside an organization’s boundaries, out in the wild-and-wooly online and social universe.
It largely ignores the social voice of the customer, business partner (and competitor) information, the wisdom of communities of practice and industry authorities, and the like.“