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Social Business: First Mover or a Fast Follower?
The first mover has the opportunity to define and own a market but also has the greatest risk of failure which can mean the demise of the organization. The fast follower can observe the first mover and get a better understanding of what works and what doesn’t but also risks not being able to innovate…
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Another definition of Social Business by Adam Metz
It’s the collection of activities in the enterprise value chain that touch your company’s social customer, inclusive of the social demand value chain (marketing, sales, service) and the social supply value chain (purchasing, manufacturing, distribution). via revenuemarketer.com Another definition of Social Business. I am missing the Enterprise 2.0, the Enterprise-internal perspective in it. Nevertheless the…
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Teamführung: Der Chef als Schutzschild (7 Regeln) – Harvard Business Manager
Ein sehr schöner Aufsatz von Robert I. Sutton aus dem Harvard Business Manager. Auch wenn er viele amerikanische Beispiele heranzieht, sind die Lehren lesenswert. Ich verkneife mir natürlich detaillierte Kommentare. Mein(e) Chef(s) könnten ja mitlesen und einiges missverstehen: Lange Besprechungen, idiotische Anweisungen, Einmischungen von ganz oben – es gibt vieles, das Angestellte davon abhält, ihren…
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Your 2011 Digital Marketing Reboot | By Mitch Joel at Twist Image
Great summary of questions, you should ask yourself on your Digital Marketing Strategy 2011: Here are the 6 questions you should answer and then act on as soon as possible: Are you committed to a real strategy? … Figure out how the digital channels can best serve your brand. The net result should be a…
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Enterprise 2.0: A Transition From Destination Site To Platform Services (Collaborative Thinking)
Trend: The focus of “Enterprise 2.0”-related solutions will expand from social network sites to social applications hosted on the social network site itself and social networking services capable of adding social context to productivity suites, collaboration tools, enterprise portals, business processes, and mobile applications. … Detail: In general, the first wave of Enterprise 2.0 was…
