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Kategorie: Das Netz

  • B2B Spending on Social Media to Explode – eMarketer

    In 2009, B2B marketers spent the largest portion of their social media budgets on customer communities, followed by podcasts and blogs. These tactics allow B2B marketers to share more relevant product or service information with their customers than they could with other social tools. via emarketer.com The spending for Social Media activities will explode in…

  • Social Media, Social Web, Social Was-weiß-ich-denn-noch: Ja, sind die Sozis jetzt überall?

    Den Begriff Social streichen. Total überflüssig, Das Posting von Sebastian Küpers hat mich zuerst drüber stolperen lassen. Dann hat Oliver Marks nachgelegt und über Geschäftsleben und soziales Leben geschrieben. Alles eine Vertrauenssache … Sind wir jetzt plötzlich alle Sozialarbeiter und tun nur noch Gutes? Machen wir nur noch Social Business. Mikrokredite, Kachingle und Flattr, Crowd Funding und Social Funding und so. Ja, Himmel sapperlot,…

  • Google-Suche in der Kürze: Horst Köhler und Nachfolgerin Lena

    Tja, so was kann auch rauskommen. Topp-Treffer eben. Posted via email from Digital naiv – Stefan63’s Posterous

  • YouTube – The Second Biggest Search Engine | Six Pixels of Separation

    Does that seem hard to believe? YouTube (which is owned by Google) is the second largest search engine. … It’s more than just the traffic that online video generates. It’s also about the education. Recently, I was looking for a strong tutorial on the basics of Keynote. The default thought is to look at both…

  • Web 3.0, Social Media and the Paradox of Choice

    A bunch of good statements from Paul Sutton on the changing world of Marketing – initiated through Social Media:  No longer do we want help finding information on the internet; we now want help choosing between the mass of information that is delivered to us in around 0.4 seconds. … The impact on marketing strategy of this…

  • Facebook’s Culture Problem May Be Fatal – The Conversation – Harvard Business Review

    Facebook is behaving as though it owned not only its proprietary technology platform but the friendship networks created on it. It doesn’t. Millennials believe that ownership of their networks of friends belongs to them, not Facebook, and resist their commercialization. … Ownership in the social media world of networks is different from selling products and…