Kategorie: English language articles
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Good Customer Experience starts from the Inside – CMSwire
Great posting! Good Customer Experience starts from the inside, from the enterprise and empowered employees: The millennial era has introduced massive technology change driven by the advent of mobility, social networking, cloud computing and big data, forcing companies to abandon Business As Usual (BAU) thinking. Companies need to re-think their business growth strategy, how they…
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„Social business networks are not broadcast communication channels. They are sharing communication channels.“
This is a very thoughtful posting on Social Business. Couldn’t agree more with these comments: Ages before we had money and markets, we had sharing. Sharing is in our DNA, trade is not. … While the final goal of social business must clearly be profit, the means to that end will always be sharing. ……
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Social Selling – being a fly on the wall of your customers …
It becomes more and more a hot topic: Social selling, how to use Social Media in your sales cycle to get information on your potential customers, to connect with potential customers, to listen and identify opportunities to influence … This posting from Mark Fidelman and Jim Keenan Forbes is great. I wrote up my summary…
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The Evolution of a (Social) Website | Social Media Today
Be social. Engage on Facebook, tweet regularly, connect on LinkedIn and maintain your blog. But never neglect your home base. Your company’s website is the hub and the rest are the spokes. All parts are necessary to create a well-rounded brand experience. Don’t focus solely on the spokes and neglect the hub, making it outdated…
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The 2nd Generation of Social is Here | Social Media Today
In the second generation of social, companies are beginning to understand that they need to go beyond building audiences and merely responding to customers with canned responses. They must leverage the insights they’ve gained into their fans and followers in order to proactively build relationships with them wherever they are (social networks, mobile, company websites,…
