Kategorie: English language articles
-
The new Role of Chief Marketing Technology Officer
via venturebeat.files.wordpress.com Line of business, in particular Marketing, influences more and more technology purchasing decision. This infographic is recommending a Cheif Marketing Technology Officer, who understands both, Marketing and Technology, in particular Digital Marketing and Customer Relationship Management. Posted from Digital naiv – Stefan P.’s Business Blog
-
Selling Social Business to the CFO | Enterprise Strategies | @Greg2dot0
A great reading. This time from Greg Lowe. We – the technologists – need to focus much more on talking business value. Check out the complete posting! What’s important to the business? To get started, we need to understand what businesses care about. In my experience, this can be broken down into 4 areas: Increase…
-
Social Technologies are changing the World – and the Enterprise – Harvard Business Review
The McKinsey-study has already been covered broadly. Nevertheless a good summary. And it always worth to spread some of the key findings: The business world knows (or thinks it knows) a lot about how social technologies are changing the world. With consumers spending gobs of time in online communities (more than 1.5 billion consumers around…
-
SugarCRM becomes the core of IBM’s next-generation CRM » Ovum
IBM has a number of internal transformation projects under way, all of which have been brought into the CIO’s office. One very significant transformation is the move away from a traditional sales approach of micro-managing the sales representatives, toward “social selling”, which leverages a variety of technologies, social and otherwise. When IBM started developing this…
-
[EN] Why C-Level Should Get Used to Less Control – Forbes
Social media is an important part of how leaders can communicate with their employees and external stakeholders, but Groysberg warns it’s only a tool: “Fundamentally, if you try to build a conversation-powered corporation, technology can help you, but without dedicated leadership and an inclusive culture, it won’t happen.” The real goal, he says, should be…
-
Demand Generation for the C-Suite: How to Hit the Right Spot – The Marketing Journalist
The C-level isn’t going to take a cold call or enthusiastically sit through a sales-oriented or product-centered webcast, so make sure your demand gen efforts are holistic by developing content across key topics that these individuals will find relevant, and deliver that content through appropriate channels. via cindykimblog.wordpress.com Very true statement by C. Edward Brice.…
