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Kategorie: English language articles

  • connect.BASF – See how BASF became a Social Business

    BASF is really an outstanding example how to leverage social software within the Enterprise. Whenever you do have the chance to talk to the guys or see them presenting, I highly recommend to listen and learn from their experiences! E.g. they will join us for the IBM Social Business JamCamp on Oct. 19 & 20…

  • Social networks are the top tool for sharing content with friends – eMarketer

    The study found that 93% of internet users turn to email to share content, while 89% use social networks and 82% use blogs. Web users, however, use different platforms to share online content with different groups of people. Social networks are the top method for sharing content with friends, as 92% of users do so,…

  • Gotta share! – DAS VIDEO

    Ich zitiere in meinen letzten Vorträgen immer wieder die Shareaholics, die neue Generation, die wesentlich bereiter ist, Informationen zu „sharen“. Das habe ich unter anderem beim Event des Midrange Magazins vergangenen Donnerstag getan, den Vorständen der ostdeutschen Sparkassen die Woche zuvor und auf einigen anderen Events. Während der beiden genannten Vorträge hatte ich nicht das…

  • The B2B Mobile Revolution

    But B2B companies have been slow to move into mobile. And the irony is stark, given that mobile is the one set of media that is most used by their target audiences. With 72% of the U.S. workforce already mobile, 64% of B2B decision makers currently reading their email via mobile devices, and more than…

  • Posterous support – no longer existing?

    I am a bit frustrated with the current support policy of Posterous. Is there a lack of interest to maintain the current blog platform? Since months two of my pages simply disappeard. Nobody seems to take care at Posterous although I raised the issue. http://digitalnaiv.com/events-prasentationen and http://digitalnaiv.com/favoriten are simply gone. I have removed them now…

  • The Digital World of Millennials – eMarketer

    Virtually all members of this age group are online, and nearly as many are social network users. Millennials are ahead of the curve by almost any digital metric: online video viewing, mobile internet usage, mobile commerce, and location-based services. … Their presence on such a wide variety of digital media offers marketers a plethora of…